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Impact of Relationship
Marketing on Customer Loyalty: Evidence from Indian Automobile Industry
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Kunal Gaurav Associate
Dean (Strategic Research), ICBM – School of Business Excellence,
Hyderabad, India
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With
growing number of organizations offering wide range of choices across
the industry made today's market more competitive than ever before.
Fueled with LPG (Liberalization, Privatization and Globalization),
the entry of multinationals encouraged the domestic organizations
to move from sellers' driven marketing to buyers' driven marketing
approach. Cultivating customer loyalty is often considered as the
key driver for organization's long term sustainable marketing success.
Of late, Relationship Marketing has emerged as one of the most powerful
marketing tools to cultivate customer loyalty, interaction and long-term
engagement. Now a day, Organizations across the industry are depending
upon relationship marketing to broaden their market share by strengthening
customer relationships and building customer loyalty. Taking evidence
from Indian Automobile Industry, this study is intended to empirically
investigate the impact of relationship marketing on customer loyalty.
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Yoga Nidra as a
Stress Management Intervention Strategy
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Manish Kumar Dwivedi
Research Scholar, Institute of Management Studies, Banaras Hindu University,
Varanasi, India
S. K. Singh Professor, Former Head & Dean, Institute of Management
Studies, Banaras Hindu University, Varanasi, India
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The objective of the
research paper is to explore the role and effectiveness of Yoga
Nidra in mitigating the stress level of the employees at the workplace.
The paper is conceptual and qualitative in nature in which Yogic
technique- Yoga Nidra has been used as a stress management intervention
strategy. This study is based on the content analysis of the similar
researches already conducted in the past and also the interviews
of the employees practising Yoga Nidra and has drawn useful inferences
regarding the role of Yoga Nidra in managing the employees' stress
at the workplace. It has been found that Yoga Nidra has a great
potential to mitigate the stress level among the people. The paper
also gives new insight to the organizations where effective mechanism
of Yoga Nidra increases the parasympathetic system and decreases
the sympathetic system which results into physical, mental and emotional
relaxation in our body.
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Measuring the Effects
of CSR on Compassion at Workplace: An Empirical Study in North East
Region of India |
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Deepak Subba Research Scholar, Department of Management
Studies, Indian Institute of Technology, Roorkee, India
M.K Rao Assistant Professor, Department of Management Studies, Indian
Institute of Technology, Roorkee, India
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The
purpose of this study is to find the effect of CSR on compassion
at workplace in Asian developing countries mainly India. This study
was conducted among the managers of financial institutions in northeast
states of India. A sample of 441 was collected through self-administered
questionnaire. Confirmatory factor analysis and Structural equation
modeling were used to analyze the data. Findings indicated that
CSR actions have direct effect on compassion at workplace and indirect
effect through organizational identification and positive emotion.
This study also supports two theories, social identity theory and
effective events theory.This study gives series of recommendations
to practitioners in north east region of India with regard to CSR
activities. It may guide them to rethink about their CSR plans,
policies and implementations. There is a dearth of empirical studies
on CSR in Asian Developing Countries mainly India. This study highlights
the roles that can be played by managers in framing the CSR policies.
It proposes an approach to enforce CSR programmes effectively and
efficiently.
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Participant Perceptions
of the Influence of Spiritual and Human Values Education on their
Behaviour, Character and Leadership Potential- A Qualitative Research
Study
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Nanduri Venkata
Satyanarayana Ph.D. Scholar, AMET University, Chennai, India
B. MadhavanProfessor, AMET Business School, AMET University, Chennai,
India
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This study explores
the relevance of spiritual and moral education in promoting human
excellence which includes academic achievements as well as moral
and spiritual perceptions enabling character development for good
leadership. This qualitative research approach was designed and
conducted to elicit the participant perceptions on the influence
of a system of spiritual and human values education (SSE) for children.
The findings showed that the participants gained clarity of career
and life goals, improvements in character such as discipline, calming
mind and concentration, values in life, self-less service to community,
relation building, self- control, self-regulation , better interpersonal
relations, and good leadership qualities, as a result of their SSE
training. The findings were observed to be in line with findings
in similar studies conducted elsewhere contributing to the body
of knowledge.
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Modern Management
Lessons from Ramayana
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Pramod Pathak
Professor, Department of Management Studies, Indian School of Mines,
Dhanbad, India
Saumya Singh Associate Professor, Department of Management Studies,
Indian School of Mines, Dhanbad, India
Ankita Anshul JRF, Department of Management Studies, Indian School
of Mines, Dhanbad, India
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Although management
education has emerged as an independent discipline in the recent
past the practice of management has been there since ages. Our ancient
Indian scriptures have been repositories of knowledge and references
of modern management theories and practices can be found in them.
Ramayana, one of the most popular scriptural texts of India has
many lessons on management wisdom that can well be a part of modern
management literature. The entire epic, if read and followed carefully,
can give many modern-day management texts a run for their money.
The present paper is an attempt to draw insights from Ramayana to
enrich modern management practice.
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Planning Fallacy:
A Case of Task Planning in IT Project Support Services
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Sajiv Madhavan
Research Scholar, Amrita School of Business, Amrita University, Coimbatore,
India
Balasubramanian Associate Professor, Amrita School of Business, Amrita
University, Coimbatore, India
Amalendu Jyotishi Professor, Amrita School of Business, Amrita University,
Bangalore, India
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Schedule and effort
slippages are measures that practitioners in the Information Technology
(IT) industry are all too familiar with. While we accept the fact
that these slippages are realities of our day-to-day life, we put
continual efforts to overcome or reduce the impact of these deviations.
Our propensity to lose sense of time-taken and become over optimistic
and thereby skew our planning is termed as planning fallacy.
This research is to study the planning errors, the reason for such
behavior, its ubiquity in IT industry and how remedial actions may
reduce planning errors. The intent is to approach the problem from
a behavioral economics point of view, on the irrational approach
followed by individuals that lead to planning fallacy. The research
methodology adopted was experimental design with random samples
chosen as control and treatment group. The results of the study
and experiments establish the g presence of planning fallacy in
many areas of task planning. Our results on the treatment group
demonstrate that this judgment bias could be reduced to a large
extent by periodic monitoring and facilitation.
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Is Generalized
Notion of Emotional Intelligence Conveyable to all Cultures?
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Amrita Mohanty
Fulltime Research Scholar, Institute of Business and Computer Studies
(IBCS), SOA University, Bhubaneswar, India
Ganesh Prasad Das Assistant Professor, Institute of Business and
Computer Studies (IBCS), SOA University, Bhubaneswar, India
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The subject emotional
intelligence (EI) now becomes a popular and a well researched area
of study that does not need any introduction. The essence and relevance
of emotional intelligence has been scientifically studied and researched
in the academic as well as corporate arena. In spite of how EI has
been appraised in general, its cultural relevancy still remains
unrecognized. The assumption that emotions generalized are certainly
not conveyable to all cultures. Hence, its cross-cultural importance
is still considered as an unexplored area. Through this paper the
authors tries to explore Daniel Goleman's 'EI Competencies' against
the backdrop of Indian culture through the Arthasastra. It examines
the resemblances and draws comparisons between the emotionally intelligent
managers in the corporate world illustrated by Daniel Goleman, and
the emotionally stable Rajarishi (a king who is wise like a sage)
as mentioned by Kautilya in the Arthasastra.
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A Study on the
Impact of Islamic Thought on Global Commerce and Trade
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Shouvik Sanyal
Assistant Professor, College of Commerce and Business Administration,
Dhofar University, Salalah ,Oman
Mohammed Wamique Hisam Lecturer , College of Commerce and Business
Administration, Dhofar University, Salalah ,Oman
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Islam is one of the
major global religions with over a billion followers living in all
parts of the globe. The rise of Islam also coincided with the rise
of several medieval trade routes spanning Asia, Africa and Europe
including the famed Silk Route. Islam puts great emphasis on trade,
commerce and mercantile exchanges and even the prophet Muhammad
(PBUH) was a merchant. The Holy Qur'an contains as many as 1400
verses referring to economic issues, much more than any other holy
book. Islam lays down very clear and practical rules and regulations
as to how trade and business should be conducted. Several ethical
issues relating to trade are dealt with in great detail and simplicity.
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Integrating Ethics
in Technical Education for Sustainable Development
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Zeeshan Ali
Assistant Professor, Department of Humanities and Social Sciences,
National Institute of Technology, Patna, India
Ashish Ranjan Sinha Head & Assistant Professor, Department of
Humanities and Social Sciences, National Institute of Technology,
Patna, India
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The contemporary epoch
of a knowledge society requires a new approach to understanding
of knowledge which is different from what was basic during the modern
era up to now. The goal of knowledge societies is to foster peace
and sustainability. It is imperative that strategies for action
ensure that decisions at all levels promote the integration of knowledge
within people's lives in ways that maximize the benefits and minimize
harms, taking into account the goals of environmental protection,
inclusive social equity and justice. Engineering and management
are important and learned professions, which have a direct and vital
impact on life of all people. They have to be conscious of the fact
that by using available technologies it is possible to provide abundance
for all human beings, but if not rationally applied may tend to
completely destroy life on Earth. They must perform under a standard
of professional behaviour that requires adherence to the highest
principles of ethical conduct. They should also contribute to environmental
protection and to sustaining the balance in nature. To be an engineer
or a manager of a high quality one has to study, not only engineering
and management, but also values and ethics. This paper aims to reflect
upon the need to integrate ethical studies to reorient curriculum,
programs and practices to address sustainability at institutions
of technical education. It is also proposed that embracing sustainability
in the curriculum will teach students make intelligent choices that
will enhance their understanding and a wider appreciation of their
role as a professional for sustainability of society.
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What Makes a Workplace
Spiritual: A Conceptual Framework Describing Antecedents and Outcomes
of Workplace Spirituality
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Parikshit Joshi
Assistant Professor – HR, Amity Business School, Amity University,
Noida, Uttar Pradesh, India
Anshika Jain Assistant Professor, School of Business & Management,
Jaipur National University, Jaipur (Rajasthan)
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Workplace spirituality
is becoming a buzzword and we cannot deny the fact that it has received
growing attention during the last decade in the field of organizational
sciences. But still there exists a research gap on the aspect that
what all can be determining factors for workplace spirituality at
workplace. This research is an attempt to frame a model which servers
the following purpose: (1) determining the possible factors on which
workplace spirituality depends, and (2) determining the organizational
factors which depend on workplace spirituality.
From exhaustive literature review the following factors can be said
as the determinant of spirituality at workplace – mindfulness,
meaningful work, sense of community, organizational values, compassion
and inner life. Findings of this conceptual study also reveal that
job satisfaction and organizational commitment can be the best possible
outcomes of workplace spirituality. And if perceived organizational
support is considered as moderating variable then higher order job
satisfaction is attained from workplace spirituality. The paper
is conceptual study which can be empirically tested and verified.
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Toxic Leadership
over the Years – A Review
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R. Indradevi
Associate Professor, VIT Business School, VIT University, Vellore,
India
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Over the past decade
the 'dark side of leadership' has gained significant attention among
researchers of various backgrounds. Exploring this 'dark side',
Toxic leadership is identified as one of the most grave phenomenon
that seen as an emerging and costly occurrence in organizations
today. Toxicity in leaders is an underlined reality within organizations.
The attitude and behaviour of the toxic leaders influence the mind
of the subordinates. Toxic leadership is a combination of self-centred
attitudes, motivations, and behaviours that have negative effects
on subordinates and the organization. Toxic or destructive leadership
can lead to serious problems for the workplace, employees, team
and organisations. So it becomes the need of the day for individuals
and organizations to set up a defence mechanism to counter the spread
of toxicity. A non-empirical method was employed for the purpose
of this study. A literature approach was used to define Toxic Leadership
and Toxic Leader and to demonstrate the different behaviours and
qualities of a Toxic Leader and the impact of this leader on followers
and organization. Based on the previous studies, this paper has
also given means to counter the toxic leaders.
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Role of Psychological
Factors in Management of Sport Injuries: An Overview
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Vibha Yadava
Research Scholar, Department of Psychology, F.S.S., B.H.U., Varanasi,
India
Purnima Awasthi Associate Professor, Department of Psychology, F.S.S.,
B.H.U., Varanasi, India
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This paper sets out
the aspects of sport injuries and relates psychological variables
to injuries in context of sports. Since injury is common at all
levels of sports and exercise, it can be caused by different factors.
In this context, a very brief concept about sports injury has been
discussed along with the prevalence and distribution of injuries
among various populations. Apart from this, factors for the prevalence
and distribution of injury vulnerability to sport injury have been
focused. The sport that leads to injury among boys and girls has
been highlighted. Also, the interaction of some variables that leads
to injury, that vary in their nature and occurrence like, injury
occurrence, athlete's psychological response to injury, psychological
aspects of the rehabilitation process, and also psychological readiness
to return to competition. Among the factors already studied are
the stress responses, personality, history of stressors, and coping
resources. The later section of this document provides an overview
of the factors that affects the rehabilitation processes and its
outcome in case of sport injury. The psychological perspectives
like psychological and emotional reactions to sport injuries, interventions
aimed at facilitating the rehabilitation process and return to sport
issues are extremely important, as a result of many different factors.
These factors are important in order to better understand sports
injury and implement actions that are required for the management
of health, to prevent sports injuries and minimize the possibility
of injury in sports. The factors that are influential in return
to sport have been emphasized with its focus on motivation and self-confidence
that may facilitate the recovery and enhance the process of health
management.
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Dwindling Ethics
in Modern Times: A Study of Young Indian Managers
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Mrinalini Pandey
Assistant Professor, Department of Management Studies, Indian School
of Mines University, Dhanbad, Jharkhand, India
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This is an era of “have
more and want more”. No one is satisfied by what he or she
has, and thus, in the quest to quench the insatiable thirst for
more, people often take on to corrupt practices at the cost of their
ethics and values. The cut-throat competition of the modern times
has led to dwindling ethos. This article broadly speaks about dwindling
ethics of youth of modern India. It posits a discussion on the ethical
orientation of new managers. Through a theoretical enquiry substituted
by empirical research, the study tries to determine the ethical
standards of the newly appointed managers of a leading coal mining
company of India. The broad objective of the paper is to understand
the effect and role of ethical environment and culture of an organization
on ethical practice of new entrants. The findings of the empirical
study indicate that ethical standards of employees are dwindling
in the modern times. As such, the paper contributes to developing
an insight on ethical practices and has implications for managers,
government, employees and society at large.
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