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Purushartha Journal
Impact of Relationship Marketing on Customer Loyalty: Evidence from Indian Automobile Industry
Kunal Gaurav Associate Dean (Strategic Research), ICBM – School of Business Excellence, Hyderabad, India

With growing number of organizations offering wide range of choices across the industry made today's market more competitive than ever before. Fueled with LPG (Liberalization, Privatization and Globalization), the entry of multinationals encouraged the domestic organizations to move from sellers' driven marketing to buyers' driven marketing approach. Cultivating customer loyalty is often considered as the key driver for organization's long term sustainable marketing success. Of late, Relationship Marketing has emerged as one of the most powerful marketing tools to cultivate customer loyalty, interaction and long-term engagement. Now a day, Organizations across the industry are depending upon relationship marketing to broaden their market share by strengthening customer relationships and building customer loyalty. Taking evidence from Indian Automobile Industry, this study is intended to empirically investigate the impact of relationship marketing on customer loyalty.

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Yoga Nidra as a Stress Management Intervention Strategy

Manish Kumar Dwivedi Research Scholar, Institute of Management Studies, Banaras Hindu University, Varanasi, India
S. K. Singh Professor, Former Head & Dean, Institute of Management Studies, Banaras Hindu University, Varanasi, India

The objective of the research paper is to explore the role and effectiveness of Yoga Nidra in mitigating the stress level of the employees at the workplace. The paper is conceptual and qualitative in nature in which Yogic technique- Yoga Nidra has been used as a stress management intervention strategy. This study is based on the content analysis of the similar researches already conducted in the past and also the interviews of the employees practising Yoga Nidra and has drawn useful inferences regarding the role of Yoga Nidra in managing the employees' stress at the workplace. It has been found that Yoga Nidra has a great potential to mitigate the stress level among the people. The paper also gives new insight to the organizations where effective mechanism of Yoga Nidra increases the parasympathetic system and decreases the sympathetic system which results into physical, mental and emotional relaxation in our body.

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Measuring the Effects of CSR on Compassion at Workplace: An Empirical Study in North East Region of India

Deepak Subba Research Scholar, Department of Management Studies, Indian Institute of Technology, Roorkee, India
M.K Rao Assistant Professor, Department of Management Studies, Indian Institute of Technology, Roorkee, India

The purpose of this study is to find the effect of CSR on compassion at workplace in Asian developing countries mainly India. This study was conducted among the managers of financial institutions in northeast states of India. A sample of 441 was collected through self-administered questionnaire. Confirmatory factor analysis and Structural equation modeling were used to analyze the data. Findings indicated that CSR actions have direct effect on compassion at workplace and indirect effect through organizational identification and positive emotion. This study also supports two theories, social identity theory and effective events theory.This study gives series of recommendations to practitioners in north east region of India with regard to CSR activities. It may guide them to rethink about their CSR plans, policies and implementations. There is a dearth of empirical studies on CSR in Asian Developing Countries mainly India. This study highlights the roles that can be played by managers in framing the CSR policies. It proposes an approach to enforce CSR programmes effectively and efficiently.

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Participant Perceptions of the Influence of Spiritual and Human Values Education on their Behaviour, Character and Leadership Potential- A Qualitative Research Study
Nanduri Venkata Satyanarayana Ph.D. Scholar, AMET University, Chennai, India
B. MadhavanProfessor, AMET Business School, AMET University, Chennai, India

This study explores the relevance of spiritual and moral education in promoting human excellence which includes academic achievements as well as moral and spiritual perceptions enabling character development for good leadership. This qualitative research approach was designed and conducted to elicit the participant perceptions on the influence of a system of spiritual and human values education (SSE) for children. The findings showed that the participants gained clarity of career and life goals, improvements in character such as discipline, calming mind and concentration, values in life, self-less service to community, relation building, self- control, self-regulation , better interpersonal relations, and good leadership qualities, as a result of their SSE training. The findings were observed to be in line with findings in similar studies conducted elsewhere contributing to the body of knowledge.
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Modern Management Lessons from Ramayana

Pramod Pathak Professor, Department of Management Studies, Indian School of Mines, Dhanbad, India
Saumya Singh Associate Professor, Department of Management Studies, Indian School of Mines, Dhanbad, India
Ankita Anshul JRF, Department of Management Studies, Indian School of Mines, Dhanbad, India

Although management education has emerged as an independent discipline in the recent past the practice of management has been there since ages. Our ancient Indian scriptures have been repositories of knowledge and references of modern management theories and practices can be found in them. Ramayana, one of the most popular scriptural texts of India has many lessons on management wisdom that can well be a part of modern management literature. The entire epic, if read and followed carefully, can give many modern-day management texts a run for their money. The present paper is an attempt to draw insights from Ramayana to enrich modern management practice.
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Planning Fallacy: A Case of Task Planning in IT Project Support Services
Sajiv Madhavan Research Scholar, Amrita School of Business, Amrita University, Coimbatore, India
Balasubramanian Associate Professor, Amrita School of Business, Amrita University, Coimbatore, India
Amalendu Jyotishi Professor, Amrita School of Business, Amrita University, Bangalore, India

Schedule and effort slippages are measures that practitioners in the Information Technology (IT) industry are all too familiar with. While we accept the fact that these slippages are realities of our day-to-day life, we put continual efforts to overcome or reduce the impact of these deviations. Our propensity to lose sense of time-taken and become over optimistic and thereby skew our planning is termed as planning fallacy.
This research is to study the planning errors, the reason for such behavior, its ubiquity in IT industry and how remedial actions may reduce planning errors. The intent is to approach the problem from a behavioral economics point of view, on the irrational approach followed by individuals that lead to planning fallacy. The research methodology adopted was experimental design with random samples chosen as control and treatment group. The results of the study and experiments establish the g presence of planning fallacy in many areas of task planning. Our results on the treatment group demonstrate that this judgment bias could be reduced to a large extent by periodic monitoring and facilitation.

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Is Generalized Notion of Emotional Intelligence Conveyable to all Cultures?

Amrita Mohanty Fulltime Research Scholar, Institute of Business and Computer Studies (IBCS), SOA University, Bhubaneswar, India
Ganesh Prasad Das Assistant Professor, Institute of Business and Computer Studies (IBCS), SOA University, Bhubaneswar, India

The subject emotional intelligence (EI) now becomes a popular and a well researched area of study that does not need any introduction. The essence and relevance of emotional intelligence has been scientifically studied and researched in the academic as well as corporate arena. In spite of how EI has been appraised in general, its cultural relevancy still remains unrecognized. The assumption that emotions generalized are certainly not conveyable to all cultures. Hence, its cross-cultural importance is still considered as an unexplored area. Through this paper the authors tries to explore Daniel Goleman's 'EI Competencies' against the backdrop of Indian culture through the Arthasastra. It examines the resemblances and draws comparisons between the emotionally intelligent managers in the corporate world illustrated by Daniel Goleman, and the emotionally stable Rajarishi (a king who is wise like a sage) as mentioned by Kautilya in the Arthasastra.

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A Study on the Impact of Islamic Thought on Global Commerce and Trade

Shouvik Sanyal Assistant Professor, College of Commerce and Business Administration, Dhofar University, Salalah ,Oman
Mohammed Wamique Hisam Lecturer , College of Commerce and Business Administration, Dhofar University, Salalah ,Oman

Islam is one of the major global religions with over a billion followers living in all parts of the globe. The rise of Islam also coincided with the rise of several medieval trade routes spanning Asia, Africa and Europe including the famed Silk Route. Islam puts great emphasis on trade, commerce and mercantile exchanges and even the prophet Muhammad (PBUH) was a merchant. The Holy Qur'an contains as many as 1400 verses referring to economic issues, much more than any other holy book. Islam lays down very clear and practical rules and regulations as to how trade and business should be conducted. Several ethical issues relating to trade are dealt with in great detail and simplicity.

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Integrating Ethics in Technical Education for Sustainable Development

Zeeshan Ali Assistant Professor, Department of Humanities and Social Sciences, National Institute of Technology, Patna, India
Ashish Ranjan Sinha Head & Assistant Professor, Department of Humanities and Social Sciences, National Institute of Technology, Patna, India

The contemporary epoch of a knowledge society requires a new approach to understanding of knowledge which is different from what was basic during the modern era up to now. The goal of knowledge societies is to foster peace and sustainability. It is imperative that strategies for action ensure that decisions at all levels promote the integration of knowledge within people's lives in ways that maximize the benefits and minimize harms, taking into account the goals of environmental protection, inclusive social equity and justice. Engineering and management are important and learned professions, which have a direct and vital impact on life of all people. They have to be conscious of the fact that by using available technologies it is possible to provide abundance for all human beings, but if not rationally applied may tend to completely destroy life on Earth. They must perform under a standard of professional behaviour that requires adherence to the highest principles of ethical conduct. They should also contribute to environmental protection and to sustaining the balance in nature. To be an engineer or a manager of a high quality one has to study, not only engineering and management, but also values and ethics. This paper aims to reflect upon the need to integrate ethical studies to reorient curriculum, programs and practices to address sustainability at institutions of technical education. It is also proposed that embracing sustainability in the curriculum will teach students make intelligent choices that will enhance their understanding and a wider appreciation of their role as a professional for sustainability of society.

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What Makes a Workplace Spiritual: A Conceptual Framework Describing Antecedents and Outcomes of Workplace Spirituality

Parikshit Joshi Assistant Professor – HR, Amity Business School, Amity University, Noida, Uttar Pradesh, India
Anshika Jain Assistant Professor, School of Business & Management, Jaipur National University, Jaipur (Rajasthan)

Workplace spirituality is becoming a buzzword and we cannot deny the fact that it has received growing attention during the last decade in the field of organizational sciences. But still there exists a research gap on the aspect that what all can be determining factors for workplace spirituality at workplace. This research is an attempt to frame a model which servers the following purpose: (1) determining the possible factors on which workplace spirituality depends, and (2) determining the organizational factors which depend on workplace spirituality.
From exhaustive literature review the following factors can be said as the determinant of spirituality at workplace – mindfulness, meaningful work, sense of community, organizational values, compassion and inner life. Findings of this conceptual study also reveal that job satisfaction and organizational commitment can be the best possible outcomes of workplace spirituality. And if perceived organizational support is considered as moderating variable then higher order job satisfaction is attained from workplace spirituality. The paper is conceptual study which can be empirically tested and verified.

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Toxic Leadership over the Years – A Review

R. Indradevi Associate Professor, VIT Business School, VIT University, Vellore, India

Over the past decade the 'dark side of leadership' has gained significant attention among researchers of various backgrounds. Exploring this 'dark side', Toxic leadership is identified as one of the most grave phenomenon that seen as an emerging and costly occurrence in organizations today. Toxicity in leaders is an underlined reality within organizations. The attitude and behaviour of the toxic leaders influence the mind of the subordinates. Toxic leadership is a combination of self-centred attitudes, motivations, and behaviours that have negative effects on subordinates and the organization. Toxic or destructive leadership can lead to serious problems for the workplace, employees, team and organisations. So it becomes the need of the day for individuals and organizations to set up a defence mechanism to counter the spread of toxicity. A non-empirical method was employed for the purpose of this study. A literature approach was used to define Toxic Leadership and Toxic Leader and to demonstrate the different behaviours and qualities of a Toxic Leader and the impact of this leader on followers and organization. Based on the previous studies, this paper has also given means to counter the toxic leaders.

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Role of Psychological Factors in Management of Sport Injuries: An Overview

Vibha Yadava Research Scholar, Department of Psychology, F.S.S., B.H.U., Varanasi, India
Purnima Awasthi Associate Professor, Department of Psychology, F.S.S., B.H.U., Varanasi, India

This paper sets out the aspects of sport injuries and relates psychological variables to injuries in context of sports. Since injury is common at all levels of sports and exercise, it can be caused by different factors. In this context, a very brief concept about sports injury has been discussed along with the prevalence and distribution of injuries among various populations. Apart from this, factors for the prevalence and distribution of injury vulnerability to sport injury have been focused. The sport that leads to injury among boys and girls has been highlighted. Also, the interaction of some variables that leads to injury, that vary in their nature and occurrence like, injury occurrence, athlete's psychological response to injury, psychological aspects of the rehabilitation process, and also psychological readiness to return to competition. Among the factors already studied are the stress responses, personality, history of stressors, and coping resources. The later section of this document provides an overview of the factors that affects the rehabilitation processes and its outcome in case of sport injury. The psychological perspectives like psychological and emotional reactions to sport injuries, interventions aimed at facilitating the rehabilitation process and return to sport issues are extremely important, as a result of many different factors. These factors are important in order to better understand sports injury and implement actions that are required for the management of health, to prevent sports injuries and minimize the possibility of injury in sports. The factors that are influential in return to sport have been emphasized with its focus on motivation and self-confidence that may facilitate the recovery and enhance the process of health management.

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Dwindling Ethics in Modern Times: A Study of Young Indian Managers

Mrinalini Pandey Assistant Professor, Department of Management Studies, Indian School of Mines University, Dhanbad, Jharkhand, India

This is an era of “have more and want more”. No one is satisfied by what he or she has, and thus, in the quest to quench the insatiable thirst for more, people often take on to corrupt practices at the cost of their ethics and values. The cut-throat competition of the modern times has led to dwindling ethos. This article broadly speaks about dwindling ethics of youth of modern India. It posits a discussion on the ethical orientation of new managers. Through a theoretical enquiry substituted by empirical research, the study tries to determine the ethical standards of the newly appointed managers of a leading coal mining company of India. The broad objective of the paper is to understand the effect and role of ethical environment and culture of an organization on ethical practice of new entrants. The findings of the empirical study indicate that ethical standards of employees are dwindling in the modern times. As such, the paper contributes to developing an insight on ethical practices and has implications for managers, government, employees and society at large.

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