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          Integrating Sustainability 
            With Corporate Strategy To Enhance Organizational Performance 
            
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          Vir Ved Ratna, 
            Associate Professor, Jaipuria Institute of Management, Lucknow, India 
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          The 
              purpose of this study is to review and analyze the sustainability 
              practices performed by the organizations so as to enhance their 
              performance and retain their place in the competitive environment. 
              The study will also critically examine the reasons behind the adoption 
              of corporate sustainable practices by Indian organizations. Further, 
              the scope and benefits of the integration of the traditional Indian 
              values in the corporate sustainable strategies have been explored 
              along with the contribution of the sustainable corporate practices 
              in the betterment of the environment. To attain the stated objectives, 
              the current literature in the said study domain has been critically 
              appraised. The study reveals confounding results, where it is found 
              that the fundamental factor that forced the corporates to integrate 
              sustainable practices in their processes is the pressure from the 
              government and the local community prevailing in the place where 
              the organization is operational. This review offers valuable areas 
              which can be further pursued by academicians in the present domain 
              of research.  
            Keywords: Corporate strategy, 
              Corporate sustainability, Indian traditional values, Economic aspect, 
              Social aspect, Environmental aspect 
                
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          Spirituality at 
            Workplace: A Report from Ground Zero  
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            M.R. Das , 
              Ph. D. Scholar, Department of Management Studies, IIT, Dhanbad, 
              India 
              Pramod Pathak, Professor, Department of Management Studies, IIT 
              Dhanbad, India 
              Mohit Ranjan Das, Course Coordinator, Udacity, Bengaluru 
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            Purpose: 
              The construct called Spirituality at Workplace (SAW) has now gained 
              adulthood as it was conceived in the last decade of 20th century. 
              The awareness and practice of the concept among the working world 
              is found severely lagging the speed of scholars' research, discourses 
              and conferences. 
               
              The paper has three purposes: 
               
              (i) Examine reasons for this lag through empirical research. 
              (ii) Suggest the way forward so that construct is conceived in its 
              true sense and start delivering the greater good for the society 
              at large & beget sustainable success for the corporate world. 
              (iii) Examine whether SAW is a leadership Competency. 
               
              Methodology: 
              Three sets of questionnaires were administered to 104 Indian executives 
              across the industry. The first was aimed at gauging the awareness 
              about the construct. The second one targeted to probe whether Spirituality 
              at Workplace (SAW) is in practice without realizing that they are 
              already practicing it ! A simple definition of SAW distilled from 
              the extensive literature review was provided in the third questionnaire 
              and then attempted to assess acceptability of the construct and 
              also whether it is a desirable leadership competency. 
               
              Comparison of the feedback from first and third questionnaire revealed 
              that it is basically lack of awareness of correct definition of 
              the construct among the corporate citizens which is responsible 
              for the poor perceived value and misunderstanding of SAW. Many myths 
              like relatedness with religion are also found responsible for camouflaging 
              the publicity and virtue of the construct. It was also observed 
              that spirituality has already made inroads into the world of modern 
              work clandestinely. The way forward to propagate SAW is suggested 
              on the basis of results of the survey, expert opinions and literature 
              review. The paper also discusses how a “pyramid of purpose” 
              can be juxtaposed against the pyramid of Maslow's need hierarchy 
              to provide a clear sense of levels of purpose to the corporate citizens 
              and thus leverage and spread SAW for sustainable success in business 
              world. 
            Keywords: Spirituality at Workplace (SAW), Competency, 
              Purpose, Leadership.  
             
                
             
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          Socio Technical Systems of a Company: The Dimensionality of Socio
Technical Systems
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          Lakshmaiah Botla, 
            Assistant Professor, Symbiosis Institute of Business Management, Symbiosis 
            International (Deemed University), Bangalore, India 
            Harigopal Kondur, President, Institute of Advanced Management Education 
            and Entrepreneurship, Hyderabad. 
             
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            Socio 
              technical systems (STS) are to be designed as agile work systems 
              that respond to environmental challenges and at the same time institutionalize 
              organizational core functions that enable to create and sustain 
              value in an organization. STS should spread its wings to institutionalize 
              these functions/dimensions and provide cohesiveness among them to 
              become adaptable to the demands of organization and environment 
              simultaneously. The four dimensions of STS uncovered based on 'Human 
              Goals Based Theory of the Firm (HGBTF)' are knowledge management, 
              competitiveness, corporate entrepreneurship and HRM Practices. The 
              exploratory research suggests that companies should develop and 
              deploy STS to institutionalize these four dimensions for continuous 
              learning, enhanced value proposition, consistent innovation, and 
              employee development. Hence, all the successful companies consider 
              STS as an organizational goal for holistic development, sustainability, 
              and transformational change of organization. This article is a revised 
              and expanded version of a paper entitled 'Socio Technical Systems 
              of a Company: The Dimensionality of Socio Technical Systems', presented 
              at Fifteenth Global Conference on Flexible Systems Management, Symbiosis 
              Institute of Technology (SIT), Pune, India, Oct 23-25, 2015 
               
              Keywords: Socio technical systems, knowledge management, 
              competitiveness, corporate entrepreneurship, HRM practices, human 
              goals based theory of the firm  
             
             
               
                
            
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          Determinants of 
            Mutual Funds Investment Intentions: Big Five Personality Dimension
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          Sachit Paliwal, 
            Assistant Professor, ADDOE, Amity University Noida, India 
            Shraddha Bhadauria , Assistant Professor, GLA University, Mathura, 
            India 
            Subhash Pratap Singh, Assistant Professor, Rajiv Gandhi South Campus, 
            Banaras Hindu University, India 
             
            
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            Purpose: 
              Over the past several decades the behaviours of investors have been 
              the focal point of many researchers to understand the psychological 
              antecedents for investment decision. This paper attempts to examine 
              the impact of specific personality traits on investment intentions 
              to purchase mutual funds with specific focus on the Big Five personality 
              taxonomy. 
               
              Design/Methodology/Approach: 
               
              To scrutinize the specific personality predictors, this study employs 
              the multiple regression using theory of planned behaviour (TPB). 
               
              Findings: 
               
              The research indicated that individuals who are extraverted intend 
              to engage in mutual fund investment, while those who are higher 
              in neuroticism less intended to engage in this activity. In addition 
              to this, Individuals who are higher on agreeableness are also intended 
              to engage in mutual fund investment. 
               
              Managerial Implications: 
               
              The study will aid mutual fund providers to manage the portfolio 
              of mutual fund according to investors' personality traits. 
               
              Scope for further research / Limitation: 
               
              Due to time constraints, the study is confined to Delhi-NCR only. 
              The study can considered as a pilot study and could be further explored 
              to more cities in India. 
            Keywords: Mutual Funds, Big Five Personality, 
              Theory of Planned Behaviour, Investment Intention 
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          Analyzing the Association 
            of Intrinsic Factors of Motivation and Academic Performance of Teachers
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           Anju Tripathi, 
            Assistant Professor, Department of Management Studies, JSS Academy 
            of Technical Education, Noida, UP, India 
            Abhinav Priyadarshi Tripathi, Associate Professor, Department of Management 
            Studies, IMS, Ghaziabad, U.P., India 
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            Objective: 
              Given the importance of intrinsic motivation factors of teachers, 
              the objective of this paper is to define how far these intrinsic 
              factors are associated with academic performance. The purpose is 
              to find out the significance of intrinsic factors of teachers in 
              their performance outcomes and to examine “In any manner is 
              it contributing towards fulfillment of the objective of quality 
              education? 
               
              Design/Methodology/Approach: The paper has a two 
              part structure. The first part establishes the research theme with 
              the help of qualitative literature. The second part fulfills the 
              research objectives by utilizing statistical tools: Chi square test 
              and Somers' D test. 
               
              Findings: The findings of the research clearly 
              indicate that intrinsic motivation factors of teachers have an association 
              with their academic performance. As per the results, among the three 
              selected intrinsic motivation factors, creativity and self-efficacy 
              factors have stronger association with performance as compared to 
              personal vision factor of motivation. 
              Research limitations: In this research work, it is assumed that 
              the external work environment is same as respondents are selected 
              from different institutes of the same university but within the 
              university there is a possibility of micro level dissimilarities. 
              Another limitation is the possibility of biased responses of respondents. 
               
              Implications: The results focus on the importance 
              of intrinsic motivation and suggest that the educational institutions 
              should develop supportive environment in which teachers can utilize 
              their inner attributes and contribute in the growth of quality education. 
               
              Originality/value: The research paper helps to 
              the teachers, students and academic institutions by providing them 
              a better understanding of intrinsic factors of motivation and academic 
              performance as well as its significance in the development of quality 
              education. 
            Keywords: Performance, Intrinsic motivation, Quality 
              education, Institutions, Teachers.  
               
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          Managing the Era 
            of Multi-Cultural Leadership
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          M. Rahul, Assistant 
            Professor, Mittal School of Business, Lovely Professional University, 
            Phagwara, Punjab, India 
            R. Ganesan Associate Professor, P.G. & Research Department of 
            Commerce, D.G.Vaishnav College, Chennai, India  
            
            
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            Leaders 
              in the global arena are the one who face the challenges never seen 
              before, while coordinating work and managing relationship between 
              team members coming from varied ethnic groups. Globalization has 
              undoubtedly opened up endless growth opportunities for both, businesses 
              and individuals, by collaborating with each other, but with certain 
              inherent challenges. These challenges are the difference in the 
              cultural background of the team members, which gets predominantly 
              reflected in their behavior at workplace too. 
               
              The cultural differences exist primarily due to differences in shared 
              values, which form the basis for difference in perception and practices 
              of decision making by an individual (Hofstede, 1980). 
               
              Juana Bordas has rightly described that any business that fails 
              to adapt their leadership style aligning with multi-cultural approach 
              will find it difficult to thrive in a more colorful world. Leadership 
              style has witnessed various facets of changing work environment 
              that has demanded from leaders to modify their approach to adapt 
              along and be effective and survive in the ever-changing environment 
              of business (Bordas, 2007). 
               
              A cross-culture leader plays a significant role in knitting the 
              diverse workforce into an efficient team; which requires a leader 
              to very well understand the various dimensions of culture. This 
              understanding of the leader enables him to learn about blending 
              of leadership styles to address the challenges of such work environment. 
              This paper is an extended work on 'Leadership in Cross-Cultural 
              Environment – A Comparison of Asian and Non-Asian Managers' 
              (Rahul & Ganesan, 2015). The extended research study has identified 
              that enhanced work experience of cross-culture leaders enables them 
              in effective team management, than the rise in designation, as it 
              results in creation of hierarchical distance between the leaders 
              and subordinates. 
               
              Keywords: Cross-culture leadership, Leadership 
              (Challenges and Approaches)  
             
             
                
            
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          Teachings of Bhagavad 
            Gita for Marketing
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           Dinesh Kumar, 
            Chief Manager (HRM), Bank of Baroda, Lucknow, India 
            Jyotirmaya Mahapatra, Professor & Dean, Sri Sri University, Cuttack, 
            India 
            Manoranjan Bhuyan, Research Scholar, KIIT School of Management (KSOM), 
            Bhubaneswar 
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            Contrary 
              to the Indian philosophy of “Vasudhaiv Kutumbkam”, western 
              design of management is based upon the Darwin's principle of the 
              survival of the fittest which promoted the philosophy of 'dog eats 
              dog'. Bulkiness of the bottom line of the balance sheet became the 
              yardstick of the success of an organization and ethics, values and 
              lifelong emotional bonding with people are pushed to the peripheral 
              level where customers became 'consumer' and workers a 'hirable and 
              replaceable commodity' and management professionals as 'tools to 
              improvise the bottom line' without realizing that profit is not 
              the sole motto as the purpose of organization is to create values 
              to the society and profit is just a byproduct. 
               
              Ethics and values are different from rules/regulations because it 
              provides criteria for evaluating action based upon certain desirable 
              norms but has no legal binding. The management is expected to follow 
              the highest ethical standards as management is not just accountable 
              to shareholders but also responsible towards stake holders and responsibility 
              of management professionals from public work cannot be veiled behind 
              the professionalism. Moreover, the great organization cannot be 
              created without values and ethics. Only those organizations can 
              survive till eternity that follow highest standard of ethics, moral 
              values and create values for the society. 
               
              It is difficult to accept that an organization follows highest standard 
              of ethics, values and emotions in its internal management but can 
              afford to remain low in ethical standards with customers. Organizations 
              have realized the importance of ethics in marketing for the benefits 
              in long term. Adoptions of ethical practices in marketing create 
              positive energy in the organization and generate interest of the 
              customer in products/services, develop customer confidence in organization's 
              brand and leads to loyalty. 
               
              Keywords: Self-Management, Renunciation, Value-orientation, 
              Stakeholders-orientation, Processorientation, Karma-yogi 
               
             
               
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          Yoga as an Innovative 
            Solution for Financial Growth of Companies
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           Ipseeta Satpathy 
            Professor, School of Management, KIIT University, Bhubaneswar 
            B. Chandra Mohan Patnaik Associate Professor, School of Management, 
            KIIT University, Bhubaneswar 
            Chandrabhanu Das Assistant Professor, School of Management, KIIT University, 
            Bhubaneswar 
             
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            The 
              existence of Yoga dates back to more than ten thousand years around 
              India and all nations. The Hindu Mythology considers the genesis 
              of Yoga by incorporating Lord Shiva as Guru and Goddess Parvati 
              as Shishya. Gradually with the development of civilization mankind 
              assessed the benefits of this spiritual discipline and different 
              leaders propagated the Yoga in different ways. 
              In this era of 21st century Baba Ramdev propagated the yoga sutras 
              with simple and effective techniques. The Pranayam and Suryanamaskar 
              are the popular routines practiced by many followers of Baba Ramdev. 
              Today Yoga is practiced as a way of Living to prevent Lifestyle 
              diseases, combat stress and rejuvenate self. Yoga has gained immense 
              popularity over the years with July 21st being celebrated as International 
              Yoga Day. 
              Corporate are also now introducing Yoga for employees as a means 
              to relieve their stress and improve productivity. Long Hours of 
              sitting, standing and excessive use of electronic gadgets puts pressure 
              on bones, joints and responsible for Lifestyle diseases. Yoga is 
              now increasingly used as a wellness solution replacing high cost 
              antibiotic drugs. Employee well-being leads to Cost Savings in terms 
              of personnel by reduced payment of Insurance and Medical Bills. 
              The paper studies the Impact of Yoga to Financial benefits in MSME 
              Organizations in Odisha in light of three different perspectives 
              of Internal Control, Inventory management and Cash Flow. The primary 
              data was collected from a sample of 155 high profile finance executives 
              working in the MSME sector. Ranking Table and Regression Analysis 
              Methodology was used to derive meaningful conclusions. The research 
              takes initiative to transform the effectiveness of Yoga into improved 
              financial health for the Organization. The observation from the 
              study interprets a positive impact of Yoga on good financial health 
              of Organization.  
            Key words- Yoga, Financial Health, Stress, Productivity 
             
             
             
              
             
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           Jagadguru Adi 
            Shankaracharya – A Source of Learning Leadership Traits and 
            Skills for Sustainable Management Practices | 
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          Bhavesh A. Kinkhabwala 
            Doctoral Student, B.K. School of Business Management, Gujarat University, 
            India 
            Ravi Gor Associate Professor, Department of Mathematics, Gujarat University, 
            India
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            During 
              the 8th century when a chaotic situation prevailed in the society, 
              the very subsistence of the Hindu religion, culture and traditions 
              were in peril and more proximate to vanish. At that time a great 
              logician, a profound stalwart named Shankar, who left the world 
              at an early age of 32, with an accolade of “Bhagwadpad Jagadguru 
              Adi Shankaracharya” and referred as Adi Shankara or Shankaracharya 
              brought a radical transmutation in the society. This paper attempts 
              to study and develop an insight from the life, events, teachings, 
              lineage and practices of “Jagadguru Shankaracharya” 
              and drawing out the leadership traits, style and skills for sustainable 
              management practices which is the need of an hour. 
            Key words- Leadership, Spirituality, Management, Shankaracharya 
             
              
             
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