Purushartha Journal Contact us School of Management Sciences, Varanasi (A+ Rated B-School)
Vedio clips on You Tube
Abstracts in Purushartha Journal  
Purushartha Journal
Construction of Personality Measurement Scale based on the 'Guna-Traya' concepts of the Bhagavad-Gita

Manish Das, Assistant Professor, Department of Business Management, Tripura University
Monalisa Chanda, Guest Faculty, Department of Business Management, Tripura University

Human behavior is the outcome of his/her associated Personality. Behavior plays an important role in success be it individual or organizational. Organization strives for individual with right kind of personality for success and sustainability. Researchers tried to define personality from various perspectives with hardly any consensus. They also attempted to construct suitable mechanism/instruments to measure it. Though there are wide disagreements among researchers regarding the success/ applicability of these instruments, it is without any doubt that there are requirements for such attempts. This research in an attempt in this regard to construct an instrument to measure personality based on the most respected religious epic of the Hindus': The Bhagavad-Gita. The idea of personality modes (Guna): Swattva, Rajas and Tamas, their presence and dominance in a human being as described in the Bhagavad-Gita are converted into personality measuring statements and a scale is finalized by applying appropriate research methodology.The instrument for measuring personality emerged as a 9 dimensional instrument with 56 statements.
Full Paper Request

Capturing Pilgrims Mind Space in India: A Study of Sales Promotions at Maha Kumbh Mela Allahabad 2013 & Kumbh Mela Ujjain 2016

Avadhanam Ramesh, Sr. Assistant Professor, Vignana Jyothi Insitute of Management, Hyderabad

Kumbh Mela is held once in twelve years in India and is being hailed as largest congregation on earth. Kumbh Mela held in Allahabad in 2013 provided unprecedented learning opportunity and seminal scholarship for multi-disciplines spanning public health, business, religious expression, temporary infrastructure, and the makeshift economy among other subjects. Harvard university book 'Kumbh Mela - Mapping the Ephemeral Megacity', claims that Maha Kumbh Mela held in 2013 was better organized than FIFA world cup held in Brazil in 2014. This bears a testimony to the 'Globalizing Indian management thought'. The sheer size is indicated by the fact that as an estimate 120 million people visited the Kumbh Mela at Allahabad in 2013. These events made multinational and Indian companies to mull over sacred calendars and promote their wares and services. There were innovate sales promotions such as 'Lifebuoy se haath dhoye kya' to 'Kya apne dant snan kiya' by Dabur among others. Kumbh Melas as an event represents harmonious existence of religious beliefs and business. This also provides unique opportunity for the Marketers to contribute to the society for social responsibility, while demanding business leadership and cultural sensitivity from managers. The research article makes modest attempt to elucidate various sales promotions of select brands in the context of Kumbh Mela as religious events, and develops conceptual frameworks for understanding of sales promotions at religious events in India for the marketers.
Full Paper Request

Dark Leadership and its Impact on Work Place Spirituality: An Empirical Study
Gowtham Raaj V, Doctoral Research Scholar (Full Time), Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, Tamil Nadu.

Rupa Gunaseelan, Professor, Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, Tamil Nadu.

Leadership has an imperative mastery on employee and organisational outcomes. In particular, leaders shapes the culture of the organisation, role model behaviour for employees and develop inter and intra personal relationships between themselves and their followers. states that employees with low spiritual intelligence has a strongly relationship between abusive supervision and workplace deviance compared to individuals with high spiritual intelligence. This paper examines the leader's destructive behaviour and its impact on work place spirituality. The structured questionnaire was adopted to collect the data from 217 BPO employees in Coimbatore. The results of the study shows there is a significant positive and negative relationship between the variables of destructive leadership on workplace spirituality. The study highlights the findings of previous research, and suggestions for future studies, and provides a practically useful measure of destructive leader behaviour in organizations.

Background of the study: Leadership has an imperative mastery on employee and organisational outcomes. In particular, leaders shape the culture of the organisation, role model behaviour for employees and develop personal relationships between themselves and their followers.

Research objective: The objectives of the study is to explore a the destructive behaviour and its impact on workplace spirituality

Method: Questionnaire method was used with the sample of 217 respondents working in BPO companies in Coimbatore by using snow ball sampling. The researcher had adopted ex-post facto research design.

Results: The results of the study shows there is a significant positive and negative relationship between the variables of destructive leadership and workplace spirituality.

Conclusion: The study offers a range of applicable suggestions for the policy makers and the organizations of this sector.

Full Paper Request

Ancient Philosophy, Quantum Reality and Management
Anindo Bhattacharjee, Assistant Professor (General Management), NMIMS University

The romanticism of management for numbers, metrics and deterministic models driven by mathematics, is not new. It still exists. This is exactly the problem which classical physicists had in the late 19th century until Werner Heisenberg brought the uncertainty principle and opened the doors of quantum physics that challenged the deterministic view of the physical world mostly driven by the Newtonian view. In this paper, we propose an uncertainty principle of management and then list a set of factors which capture this uncertainty quite well and arrive at a new view of scientific management thought. The new view which we call as the Quantum view of Management (QVM) will be based on the major tenets from the ancient philosophical traditions viz., Jainism, Taoism, Advaita Vedanta, Buddhism, Greek philosophers (like Hereclitus) etc.
Full Paper Request

Ethics of Care Versus Ethics of Justice: Ethical Dilemmas Faced by HR Managers
Mahima Mishra, Assistant Professor, Symbiosis Institute of Business Management, Pune
Astha Awasthi, Symbiosis Institute of Business Management, Pune
Apurva Saxena, Symbiosis Institute of Business Management, Pune

This case study focuses on the business and Human Resource relevance of the dilemma posed by the two conflicting schools of ethical judgment – ethics of care versus ethics of justice. The different points of view have been explored and their relevance based on a hypothetical scenario in a Chemical Plant. The long debated philosophical theories given by Immanuel Kant the German philosophers in the 17th century and John Rawls, an American moral and political philosopher have been debated in the case. Through this case, ethical dilemma faced by an HR manager when confronted with the need to care for development and welfare of the employees while catering to his/her duties towards the company has been highlighted. The most important task of HR manager is to extract and ensure maximum productivity from the employees with highest quality. However, while ensuring ethical practices in the organization; sometimes the duty takes a backseat. This puts a great dilemma before manager while taking a decision where all stakeholders employer as well as employee are looked after.

Continuing on the ethical dilemma, the different point of views has been analyzed from where such a problem can be approached. While these may not be comprehensive, they do cover the majority of perspectives. Leaving the case open ended, researcher has kept the various options open to the HR manager, from the following angles – deontology v/s teleology, practicality v/s emotionality, uniformity v/s specificity, ethics of obligations v/s ethics of rights, loopholes v/s letter of the law, duty towards people v/s duty towards company.

Full Paper Request

Spirituality and Productivity - A Relationship Perspective
Soni Vivek, Department of Management, Amrita Vishwa Vidyapeetham, Amrita University, Amritapuri
Amrith V, Department of Management, Amrita Vishwa Vidyapeetham, Amrita University, Amritapuri

Spirituality and its practices are the real gems of value additions in the human life, they helps in building a strong foundation and getting a greater clarity. Spirituality is not a limited concept but expansive like a vast blue ocean. Spirituality, being currently becoming an attracting trend when considered with organizations, many of the organizations prefer in deploying spiritual functions and practices aiming for a good level of perspicacity and growth in their future forecasts and operations for the enablement of delivering a good level of productivity. This study aims at examining the connectivity existence or non-existence between some organizational productivity factors that directly or indirectly contributes to productivity levels and the factors of spiritual intelligence. For the study a controlled experiment was conducted, the 4 factors of spiritual intelligence such as Critical Existential Thinking, Personal Meaning Production, Transcendental awareness, Conscious State of Expansion was considered and measured by taking an organization after that 4 factors that contributes directly or indirectly to productivity function such as Ability to address day to day Variations ,Adherence in task accomplishment at extreme workload scenarios with equanimity, Consistency level in Benchmark achievement or meeting the provided/ defined target levels, ability in performance beyond the expected level in logical Operations were consulted and measured. After this a pairing was made with a deep look of these factors and each pair consisted of different predictors and a response variables, 4 regression models were developed in Minitab with these in order to check whether there was any connectivity/relationship existence between any one of the factors between the grouped four pairs each (i.e. to check at least 1 predictor - response relationship existence was there or not in all 4 regression models developed). The result signalled the existence of relationship between at least 3 factors to at most 5 factors in all the model, marking a green signal of relationship existences.

Full Paper Request

Workplace Spirituality: Perception of Employees in Selected B-Schools at Kolkata

Subhadeep Mukherjee, Ph.D. Scholar, Centre For Management Studies, Dibrugarh University, Dibrugarh – 786004

Soumendra Bhattacharjee, Assistant Professor, BIT Mesra, Kolkata Campus, West Bengal, India

Seema S. Singha, Professor, Department of Commerce, Dibrugarh University, Dibrugarh – 786004, Assam, India

Now- a – days workplace spirituality is a renowned topic which is gaining gratitude and value among the
academicians and industrial people. Workplace Spirituality aims at meaningful work, sense of community
and value of organization. It speaks about experiencing and sharing common attachments of people, which attracts and bond them in togetherness within the workplace and the organization as a whole. The present study is a modest attempt to explore the individual perception about spirituality among the employees (Faculties) in selected B-Schools in Kolkata. The methodology adopted involves a field study using a structured questionnaire as a research instrument which would be circulated among 80 faculties in selected 10 B- Schools in the city of Kolkata. The collected data would be analyzed through Likert 5 Point Scale ranging from strongly agree, agree, neutral, disagree, and strongly disagree. The analysis would be carried out using S.P.S.S. The objective of this study comprises the following:

1. To have an insight about spirituality amongst the faculty members of selected B-Schools.
2. To know the benefits of integrating spirituality in the institutes of higher learning.

Full Paper Request

Language of the Heart: Profit-Oriented Management vs Spiritual Values for Quality Treatment and Cost Containment in Health Care
L. M. (Malini) Frey, Faculty, Amrita Darshanam International Center for Spiritual Studies, & Amrita Center for International Studies, Amrita Vishwa Vidyapeetham.

Meera S. R, Sanskirt Lecturer. School of Art and Sciences, Amrita Vishwa Vidyapeetham

Organizational unrestrained greed is spreading throughout the world causing harm to millions of people and the environment, leading to a loss of trust in business, and can create particular havoc in the health care system. Stemming from a domineering, exclusive paradigm of profit-maximization, it serves a few at the expense of many. Replacing this outdated model with mediating higher spiritual principles that represent dharma, discrimination, and compassion, is necessary to heal the wounds inflicted upon the world by greed, to resurrect quality and affordable health care, and to reshape and redirect firm objectives. Drawing from the Bhagavad Gita we explore the nature of greed and destructiveness and then offer three propositions: 1) conditions influencing organizational greed are fueled by unrestrained desires; 2) profit-oriented health care increases risks of patient exploitation and decreases quality of care, and 3) spiritual-value driven leadership in health care is more inclusive, enhancing patient care, providing cost containment, and hospital prosperity. Evidence supports the perspective that spiritual leadership in health care is greatly advantageous in advancing far-reaching optimal care and in promoting dynamic, creative success. Finally, a noteworthy unanticipated theme emerged that the absence or presence of awareness of the interconnectedness of all beings appeared to influence managerial behaviors. Those with no awareness engaged in destructive, greed-induced behaviors, and those with awareness inspired wholesome, uplifting behaviors that served many

Full Paper Request

Is NPA and Stock Return Related: An Empirical Study of Back Testing Model
 Madhvi, Research Scholar,Department of Humanities and Social Sciences, Jaypee University of Information Technology, Waknaghat, Solan, Himachal Pradesh, INDIA

Amit Gautam, Assistant Professor, Institute of Management Studies, Banaras Hindu University, Varanasi, Uttar Pradesh, INDIA

Amit Srivastava, Associate Professor,Department of Humanities and Social Sciences, Jaypee University of Information Technology, Waknaghat. Himachal Pradesh, INDIA

This paper examines the relationship between NPA announcements by banks and the impulsive movement in stock price brought out by these announcements. Primary focus of this study is to determine whether we can create a swing trading model based on back testing the data for the banking stocks listed on the Indian bourses. To achieve this objective we created a database spanning ten years (2006 to 2016) and collected the daily share prices of eight banks listed on Bombay Stock Exchange (BSE). The relationship between share price and changes in NPA is studied on the basis of correlation studies and panel-data analysis. Although correlation studies does not establish any significant relationship, but the result of panel-data analysis clearly shows a negative relationship between the two. The result is further utilized to develop swing trading model and get benefit out of it. The novelty of the present study is that it clearly guides the swing traders as to how to earn benefit because of fluctuations in share price due to announce of NPA result.

Full Paper Request

Consumer Online Buying Decisions: A Critical Appraisal of Literature
 Amit Kishore Sinha, Research Scholar, Department of Commerce, Indira Gandhi National Tribal University,
Amarkantak, Madhya Pradesh

Gyanendra B. S. Johri, Assistant Professor, Department of Commerce, Indira Gandhi National Tribal University,
Amarkantak, Madhya Pradesh

Shanti Rai, Associate Professor, Avadh Girls Degree College, Lucknow

Since last two decades buying of goods and services from online stores using Internet started off. But players of this industry could reach to the general public residing in second and third category Indian cities in recent past only. Now companies are eagerly interested in understanding the factors affecting Indian consumers so that their needs and wants can be understood and served profitably. This research paper is an attempt to critically evaluate those factors which affect consumer buying behavior in Indian Internet based business environment. For the purpose of coverage of topic researcher has classified the literature under three categories which are Literature related to vendor related factors, Literature related to consumer related factors and Literature related to other factors. Vendor related factors include those factors which are primarily controlled by the companies that are engaged in selling their goods and services on internet along with their intermediaries through which such sales take place. Consumer related factors have been bifurcated under two heading that are consumer demographic factors and consumer psychographic factors. Besides this there are several other factors which may affect consumer’s buying decisions and they are classified as other factors. This research paper also tries to identify the gaps (if any) in the available literature of the factors affecting consumer online buying decisions.

Full Paper Request

Organic Leadership Style and Employee Engagement: The Mediating Effect of Social Relevance of Work in Context of Faculty Members in Higher Education
 G.P. Dang, Associate Professor in the Department of Commerce, D.A.V. (PG) College, Dehradun

Puneet Basur, Ex-Principal, Army Public School and a Research Scholar,

H.N.B. Garhwal University (A Central University), Srinagar-Garhwal (Uttarakhand)

Leadership Style has been since long acknowledged by management scholars as being an important subject in relation to organizational executions and outcome. An effective leadership would not only be able to prevent job stress and burnout among group members, but would also be successful in enhancing the motivation and engagement of the employees. It has been widely accepted that operational excellence in an organization can only be maintained through engaged employees. In this study the researchers have strived to enhance the understanding of the complex relationship between the organic leadership style and the engagement level of the employees and to further comprehend the mediating role of social relevance of work in association of the two constructs i.e. leadership style and employee engagement, in context of faculty members in higher education sector.

Full Paper Request

Wisdom of Yoga and Meditation: A Tight Rope to Walk
 Aruna Dhamija, Associate Professor, Institute of Business Management, GLA University, Mathura (UP), India

Somesh Dhamija, Professor & Head (UG), Institute of Business Management, GLA University, Mathura (UP), India

Amit Kumar, Assistant Professor, Institute of Business Management, GLA University, Mathura (UP), India

This paper focuses on studying and analyzing different aspects of yoga and meditation in one's life. For gaining the competitive advantage, these days yoga and meditation are being used as one of the key element in one's personal growth as well as professional life. In this cutthroat competition, everyone is so busy in their lives that it is tough and tight for an individual to spare time for yoga and meditation. This paper highlights some myths and parameters regarding yoga and meditation, which are essential to be safe from dreadful diseases and necessary from the point of view of healthcare. Most of the studies performed in the developed and developing countries reflecting that an individual is becoming more and more health conscious and therefore prefers to have different asana and exercises of yoga and meditation that are manageable and healthy for the individuals. Human being has examined the fact in order to meet the normal workouts it is necessary to concentrate on physical and mental functioning of the body. Studies and research have proved the fact that by following the principles of yoga and meditation-peaceful mind, alertness and concentration can improve. This paper goes on to highlight how one can benefit immensely by practicing the various concepts of yoga and meditation to come out of the changing paradigms in a way not known before also would acquaint to about the myths, whys, difference, benefits and mechanism of yoga and meditation.

Full Paper Request

© Copyright, School of Management Sciences, Varanasi